Our Story
Our Story.
Its hard not to smile when you see the Fly South logo, and that’s a perk of the business we never saw coming. A collab brought this legendary duck logo to life in 2016, but it was Olivers recent creation of leathergoods that took this from being a concept to a brand.
Hi, we’re Oliver and Jen, two obsessed creatives with a love of travel, creating moments of adventure, and living life our way. We returned to Australia when Covid hit, after two years living in London and have loved making the time to launch this business since landing home filled with inspiration. We are obsessed with our dog, Ham, and if he can join us on an adventure, he’s right by our side. Oliver is also a part time street photographer, so all landscape images on the website are taken by him!
Fly South was officially born in 2022, however this is an idea that has been brewing for over 30 years. Ever since Oliver had ducks as a little kid, the love of this legendary bird grew and the idea was slowly planted. We are here to bring considered clothing and accessories into the world, and to enjoy a few laughs along the way.
Lets see where this goes! Welcome to the journey..
Live life your way.
What does ‘Conscious Clothing’ mean to us?
At Fly South we are choosing to use fair-trade, organic, natural products as much as possible.
We’re doing our best to create products that are built to last (if your item does come across any issues from wear and tear, we are eager to discuss repairs or solutions to extend its life - please reach out!)
Why you ask? We feel quite distressed at the level of waste that is created from fast fashion, so we are choosing to act differently. We are not driven by trend but rather by classic items that will see you through many seasons of life.
Know that we as a brand are just kicking off, we can’t make guarantees of perfection, but you can rest assured this is the forefront of our decisions as a business.